Annual general meeting at 15.00 (CEST), Erling Persson Hall, Aula Medica, Solna
H&M IR calendar — 2027-05-05. Date taken from the issuer page, not invented.
Company
Company desk
Consumer Discretionary
Swedish multinational fashion retailer operating H&M and sister brands across physical stores and e-commerce.
HM B · daily bars · evidence marks
HISTORICAL BEHAVIOUR
T−60 → T0 → T+12
THIS PRINT · HISTORICAL OUTCOMES · NOT A FORECAST
Karl-Johan Persson · buy · 2026-10-14
+2,3 %
T+1 abs · +2,9 % vs OMX
+3,7 %
T+5 abs · +4,7 % vs OMX
—
T+20 abs
—
T+60 abs
—
T+120 abs
Yahoo OHLC (Tier-3 / unofficial) when that is the bar source — not a licensed close.
Event replay uses prepared studies and bars already on the desk — not a forecast.
SAME-CLASS COHORT · NOT A FORECAST
n=504Leadership buys · tracked universe
+1,0 % median T+5 vs OMXS30
+1,5 % median T+20 vs OMXS30
AVAILABLE WITH PRO
AI research detail
This research surface is included with a Pro plan when paywall enforcement is enabled. No urgency — the desk remains usable without it.
Price and event windows provide context only and do not establish causation.
Market data source: Free OHLC fallback (Yahoo Finance) — Yahoo Finance, unofficial end-of-day prices (Tier-3). Not a licensed feed.
Company identity & filings
Three registers · last 30 days
Their own shares, an ownership line, and a disclosed short. Separate. Never added together.
Their own shares
616,9 mkr
30 days · net reported
Ownership line
—
30 days · notices
Disclosed short
−0,1 %
Change in the disclosed book · since 2025-04-08
Separate evidence classes — never summed. Blankning is disclosed significant net shorts, not free-float short interest.
What printed
Eight insider-trade reports were recorded. Karl-Johan Persson reported six open-market acquisitions on 5, 6, 7, 12, 13 and 14 October 2026, with disclosed consideration of SEK 96.3m, SEK 81.1m, SEK 113.7m, SEK 83.0m, SEK 99.8m and SEK 46.7m, respectively, totalling SEK 520.6m. Four accompanying notices identify him as chairman and detail class B acquisitions of 700,000 shares at SEK 162.4128 on 7 October, 500,000 at SEK 165.9597 on 12 October, 600,000 at SEK 166.4098 on 13 October and 276,305 at SEK 168.9737 on 14 October. On 1 October, Aneta Pokucinska reported a SEK 239,325 open-market acquisition, while Mehmet Arisoy reported an open-market acquisition with consideration not disclosed. BlackRock Investment Management (UK) Limited disclosed a 0.54% net short position as of 7 October; the disclosure concerns one significant position, not total short interest. The IR calendar lists a…
Illustrative archive visual — precedent, not a forecast
Yahoo OHLC is unofficial (Tier-3). Historical behaviour, not a forecast.
H&M: 0 reported insider trades in 14 days
8 earlier clusters at this issuer · Last time this shape printed: 2026-10-14 Open cluster story →
Median T+20 vs OMXS30: −0,0 % (n=260)
Yahoo OHLC is unofficial (Tier-3). Historical behaviour, not a forecast.
Earlier multi-person PDMR windows on this issuer · not a forecast
Buy cluster · 3 people · 9 prints
Insider buy cluster · 616,9 mkr in
Karl-Johan Persson · Aneta Pokucinska · Mehmet Arisoy
Buy cluster · 3 people · 12 prints
Insider buy cluster · 1,21 mdkr in
Karl-Johan Persson · Aneta Pokucinska · Mehmet Arisoy
Buy cluster · 3 people · 8 prints
Insider buy cluster · 1,47 mdkr in
Karl-Johan Persson · Saed El-Achkar · Mehmet Arisoy
Buy cluster · 2 people · 2 prints
Insider buy cluster · 650,7 mkr in
Karl-Johan Persson · Saed El-Achkar
Buy cluster · 2 people · 7 prints
Insider buy cluster · 692,8 mkr in
Karl-Johan Persson · Fredrik Malmsten · Diego Teijeiro Ruiz
Sell cluster · 2 people · 2 prints
Leadership sell cluster · 4,4 mkr out
Fredrik Malmsten · Cecilia Vinterhed
Buy cluster · 2 people · 7 prints
Insider buy cluster · 1,68 mdkr in
Karl-Johan Persson · Adam Gustav Karlsson
Buy cluster · 2 people · 4 prints
Insider buy cluster · 1,39 mdkr in
Karl-Johan Persson · Daniel Ervér
Built from FI PDMR prints with the same cluster thresholds as Today. Overlapping windows are collapsed. Research tools only — not investment advice.
AVAILABLE WITH PRO
Company research deep dive
This research surface is included with a Pro plan when paywall enforcement is enabled. No urgency — the desk remains usable without it.
insider-activity
Building evidence
0.97 · 90d · 2d ago · Q 95
composite
Building evidence
0.51 · multi-window · 2d ago · Q 82
market-activity
Mixed evidence
0.22 · 5/20/60d · 2d ago · Q 60
corporate-events
Building evidence
0.15 · 30d · 2d ago · Q 48
narrative-velocity
Insufficient data
0.00 · 72h · 2d ago · Q 0
AVAILABLE WITH PRO
AI research detail
This research surface is included with a Pro plan when paywall enforcement is enabled. No urgency — the desk remains usable without it.
76 sourced events
EVENT DENSITY · LAST 45 DAYS · ONE LANE PER REGISTER
Density of sourced events by day × category — not a recommendation signal.
H&M IR calendar — 2027-05-05. Date taken from the issuer page, not invented.
H&M IR calendar — 2027-03-24. Date taken from the issuer page, not invented.
Same sector · separate lanes · 30d
PDMR · Flaggning · Blankning stay in separate lanes — not a ranking. Missing series show as —.
Blankning, Flaggning and Swedish funds are not combined.
Net shorts (Blankning)
Σ 2.60%
book since 2025-04-08 · Δ +1.38 pkt
3 position(s) · 2 holder(s) · as of 2026-10-07
Disclosed significant net shorts (≥0.5%), not total free-float short interest.
Ownership (Flaggning)
1 notice
0 buy · 1 sell · 0 other
Swedish funds (FI fondinnehav)
130 funds
18,0 mdr across reporting funds · as of 2026-03-31 · 130 Swedish funds held HENNES & MAURITZ B
Weight is share of that fund’s AUM, not of H&M. Not a flaggningsmeddelande.
FI fondinnehav →DISCLOSED SHORT · HISTORICAL BEHAVIOUR · NOT FREE-FLOAT SI
BlackRock Investment Management (UK) Limited · 2026-10-07 · 0.54%
H&M print: BlackRock disclosed 0.54% short; price was below the 20-, 50- and 200-day averages at T0
Disclosed significant short prints only (n=3 on this issuer). Not total free-float short interest. Historical behaviour, not a forecast.
FLAGGNING · HISTORICAL BEHAVIOUR · NOT FUND BOOK
Lottie Tham · sell · 2026-08-03 · 4.8%
H&M: Lottie Tham files 4.8% sell flaggning; price extended above MAs, no comparable prints in cohort
FI Flaggning threshold notices only — not fund book (n=1 on this issuer). Universe sample is small; medians need n≥10.
Universe Flaggning sample is small (issuer complete n=1) — no cohort median.
FI Flaggning notices as ticks on a date line — not a holding pie, not fundinnehav, not PDMR.
FI Flaggningsmeddelanden. Years with no notice stay blank. The % on a tick is the post-trade figure on that notice — not percent owned.
FI PDMR register · disclosed activity only
AVAILABLE WITH PRO
Historical match detail
This research surface is included with a Pro plan when paywall enforcement is enabled. No urgency — the desk remains usable without it.
Disclosed filings and registers — not inferred
H&M Group June–August sales development below plan; full-year margin outlook revised
Annual report filed (fixture): H & M Hennes & Mauritz AB
REPORT SUMMARY · neutral
The evidence records that H & M Hennes & Mauritz AB filed an annual report for the reporting period ending 31 December 2025. The supplied extract contains Bolagsverket digital annual-report metadata only and does not provide results, outlook, or capital actions.
Board · management · open first, ended tagged. PDMR related parties omitted.
Management
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Named by the issuer or a sourced headline — never invented.
28 JanEarnings
Full-year report (1 Dec 2025 – 30 Nov 2026)
Issuer IR financial calendars
Open source →24 MarEarnings
Three-month report (1 Dec 2026 – 28 Feb 2027)
Issuer IR financial calendars
Open source →5 MayBolagsstämma
Annual general meeting at 15.00 (CEST), Erling Persson Hall, Aula Medica, Solna
Issuer IR financial calendars
Open source →Evidence-linked synthesis — every claim cites a source
Devil’s-advocate readings produced with this brief — disclosed activity only, not a recommendation.
Disclosed activity
The full 2.6% aggregate can serve as a clean representation of disclosed short positioning during the last 14 days.Unsupported inference
1 sourcesingle source
Unsupported inferenceDisclosed activity in tension
Only the October 7 BlackRock entry has a position date inside the 14-day window; the Qube and earlier BlackRock entries are dated August 6 and March 26.Unsupported inference The record supplies an as-of aggregate but does not measure positions initiated or changed during the window.Unsupported inference
1 sourcesingle source
Unsupported inferenceH&M IR calendar — 2027-01-28. Date taken from the issuer page, not invented.
Reported to FI: buy of 276305 Quantity Hennes & Mauritz AB, H & M ser. B at 168,9737 kr. Nature: open-market.
Reported to FI: buy of 600000 Quantity Hennes & Mauritz AB, H & M ser. B at 166,4098 kr. Nature: open-market.
Reported to FI: buy of 500000 Quantity Hennes & Mauritz AB, H & M ser. B at 165,9597 kr. Nature: open-market.
Reported to FI: buy of 700000 Quantity Hennes & Mauritz AB, H & M ser. B at 162,4128 kr. Nature: open-market.
BlackRock Investment Management (UK) Limited reports net short 0.54% in H & M Hennes & Mauritz AB.
Reported to FI: buy of 500000 Quantity Hennes & Mauritz AB, H & M ser. B at 162,1926 kr. Nature: open-market.
Reported to FI: buy of 600000 Quantity Hennes & Mauritz AB, H & M ser. B at 160,5274 kr. Nature: open-market.
Reported to FI: buy of 1000 Quantity Hennes & Mauritz AB, H & M ser. B at 14.16 EUR. Nature: open-market.
Reported to FI: buy of 600000 Quantity Hennes & Mauritz AB, H & M ser. B at 160,1216 kr. Nature: open-market.
Reported to FI: buy of 700000 Quantity Hennes & Mauritz AB, H & M ser. B at 158,9445 kr. Nature: open-market.
Reported to FI: buy of 3800 Quantity Hennes & Mauritz AB, H & M ser. B at 14.04 EUR. Nature: open-market.
Reported to FI: buy of 1000000 Quantity Hennes & Mauritz AB, H & M ser. B at 159,9018 kr. Nature: open-market.
Chief Financial Officer (CFO)
Chief Operating Officer
Board
Styrelseledamot
Member of the Board of Directors
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 7 evidence records
Detected via 3 evidence records
Detected via 7 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 4 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 5 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 4 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 6 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 6 evidence records
Detected via 4 evidence records
Detected via 4 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 5 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 8 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 7 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 8 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 5 evidence records
Detected via 2 evidence records
Detected via 6 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 4 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 5 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 5 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 8 evidence records
Detected via 3 evidence records
Detected via 2 evidence records