Annual general meeting at 15.00 (CEST), Erling Persson Hall, Aula Medica, Solna
H&M IR calendar — 2027-05-05. Date taken from the issuer page, not invented.
Company
Company desk
Consumer Discretionary
Swedish multinational fashion retailer operating H&M and sister brands across physical stores and e-commerce.
HM B · daily bars · evidence marks
HISTORICAL BEHAVIOUR
T−60 → T0 → T+17
THIS PRINT · HISTORICAL OUTCOMES · NOT A FORECAST
Aneta Pokucinska · buy · 2026-10-01
+0,6 %
T+1 abs · −0,5 % vs OMX
+2,7 %
T+5 abs · +3,5 % vs OMX
—
T+20 abs
—
T+60 abs
—
T+120 abs
Yahoo OHLC (Tier-3 / unofficial) when that is the bar source — not a licensed close.
Event replay uses prepared studies and bars already on the desk — not a forecast.
SAME-CLASS COHORT · NOT A FORECAST
n=505Leadership buys · tracked universe
+1,0 % median T+5 vs OMXS30
+1,5 % median T+20 vs OMXS30
AVAILABLE WITH PRO
AI research detail
This research surface is included with a Pro plan when paywall enforcement is enabled. No urgency — the desk remains usable without it.
Price and event windows provide context only and do not establish causation.
Market data source: Free OHLC fallback (Yahoo Finance) — unofficial Yahoo OHLC fallback (low credibility).
Company identity & filings
Three registers · last 30 days
Their own shares, an ownership line, and a disclosed short. Separate. Never added together.
Their own shares
1,12 mdkr
30 days · net reported
Ownership line
—
30 days · notices
Disclosed short
−0,1 %
Change in the disclosed book · since 2025-04-08
Separate evidence classes — never summed. Blankning is disclosed significant net shorts, not free-float short interest.
What printed
The supplied 30-day pack contains eight open-market purchases in the Finansinspektionen insider register (insider) from 30 September through 7 October 2026. Karl-Johan Persson made five: SEK 111.3m on 30 September, SEK 96.1m on 1 October, SEK 96.3m on 5 October, SEK 81.1m on 6 October and SEK 113.7m on 7 October, totaling about SEK 498.4m. Detailed notices for 5–7 October identify him as Chairman of the Board of Directors. Mehmet Arisoy reported purchases on 30 September and 1 October with undisclosed values; Aneta Pokucinska reported a purchase of SEK 239,325 on 1 October. Separately, BlackRock Investment Management (UK) Limited disclosed a significant net short position of 0.54% as of 7 October. The repeated Persson sequence is consistent with a concentrated insider cluster, but it does not establish motive or a causal link to the short disclosure. Issuer-calendar records also list the fu…
Illustrative archive visual — precedent, not a forecast
Yahoo OHLC is unofficial (Tier-3). Historical behaviour, not a forecast.
H&M: 2 reported insider trades in 14 days
1 named in the register
7 earlier clusters at this issuer · Last time this shape printed: 2026-10-07 Open cluster story →
Median T+20 vs OMXS30: −0,0 % (n=264)
Yahoo OHLC is unofficial (Tier-3). Historical behaviour, not a forecast.
Earlier multi-person PDMR windows on this issuer · not a forecast
Buy cluster · 3 people · 9 prints
Insider buy cluster · 616,9 mkr in
Karl-Johan Persson · Aneta Pokucinska · Mehmet Arisoy
Buy cluster · 3 people · 12 prints
Insider buy cluster · 1,21 mdkr in
Karl-Johan Persson · Aneta Pokucinska · Mehmet Arisoy
Buy cluster · 3 people · 8 prints
Insider buy cluster · 1,47 mdkr in
Karl-Johan Persson · Saed El-Achkar · Mehmet Arisoy
Buy cluster · 2 people · 2 prints
Insider buy cluster · 650,7 mkr in
Karl-Johan Persson · Saed El-Achkar
Buy cluster · 2 people · 7 prints
Insider buy cluster · 692,8 mkr in
Karl-Johan Persson · Fredrik Malmsten · Diego Teijeiro Ruiz
Sell cluster · 2 people · 2 prints
Leadership sell cluster · 4,4 mkr out
Fredrik Malmsten · Cecilia Vinterhed
Buy cluster · 2 people · 7 prints
Insider buy cluster · 1,68 mdkr in
Karl-Johan Persson · Adam Gustav Karlsson
Buy cluster · 2 people · 4 prints
Insider buy cluster · 1,39 mdkr in
Karl-Johan Persson · Daniel Ervér
Built from FI PDMR prints with the same cluster thresholds as Today. Overlapping windows are collapsed. Research tools only — not investment advice.
AVAILABLE WITH PRO
Company research deep dive
This research surface is included with a Pro plan when paywall enforcement is enabled. No urgency — the desk remains usable without it.
narrative-velocity
Insufficient data
0.00 · 72h · 2h ago · Q 0
market-activity
Positive activity cluster
0.36 · 5/20/60d · 2h ago · Q 60
insider-activity
Building evidence
0.98 · 90d · 2h ago · Q 95
composite
Positive activity cluster
0.57 · multi-window · 2h ago · Q 82
corporate-events
Building evidence
0.16 · 30d · 2h ago · Q 48
AVAILABLE WITH PRO
AI research detail
This research surface is included with a Pro plan when paywall enforcement is enabled. No urgency — the desk remains usable without it.
76 sourced events
EVENT DENSITY · LAST 45 DAYS · ONE LANE PER REGISTER
Density of sourced events by day × category — not a recommendation signal.
H&M IR calendar — 2027-05-05. Date taken from the issuer page, not invented.
H&M IR calendar — 2027-03-24. Date taken from the issuer page, not invented.
Same sector · separate lanes · 30d
PDMR · Flaggning · Blankning stay in separate lanes — not a ranking. Missing series show as —.
Blankning, Flaggning and Swedish funds are not combined.
Net shorts (Blankning)
Σ 2.60%
book since 2025-04-08 · Δ +1.38 pkt
3 position(s) · 2 holder(s) · as of 2026-10-07
Disclosed significant net shorts (≥0.5%), not total free-float short interest.
Ownership (Flaggning)
1 notice
0 buy · 1 sell · 0 other
Swedish funds (FI fondinnehav)
130 funds
18,0 mdr across reporting funds · as of 2026-03-31 · 130 Swedish funds held HENNES & MAURITZ B
Weight is share of that fund’s AUM, not of H&M. Not a flaggningsmeddelande.
FI fondinnehav →DISCLOSED SHORT · HISTORICAL BEHAVIOUR · NOT FREE-FLOAT SI
BlackRock Investment Management (UK) Limited · 2026-10-07 · 0.54%
H&M print: BlackRock disclosed 0.54% short; price was below the 20-, 50- and 200-day averages at T0
Disclosed significant short prints only (n=3 on this issuer). Not total free-float short interest. Historical behaviour, not a forecast.
FLAGGNING · HISTORICAL BEHAVIOUR · NOT FUND BOOK
Lottie Tham · sell · 2026-08-03 · 4.8%
H&M: Lottie Tham files 4.8% sell flaggning; price extended above MAs, no comparable prints in cohort
FI Flaggning threshold notices only — not fund book (n=1 on this issuer). Universe sample is small; medians need n≥10.
Universe Flaggning sample is small (issuer complete n=1) — no cohort median.
FI Flaggning notices as ticks on a date line — not a holding pie, not fundinnehav, not PDMR.
FI Flaggningsmeddelanden. Years with no notice stay blank. The % on a tick is the post-trade figure on that notice — not percent owned.
FI PDMR register · disclosed activity only
PDMR TREND · 14D
Net insider buying · 146,5 mkr net in
146,5 mkr
net disclosed
0 sell / 2 buy print(s) from 1 unique PDMR(s) in 14d. Reported sells 0 kr, buys 146,5 mkr. Share price over the same 14d window: +8,9 % — buys into a rising tape. Based solely on Finansinspektionen PDMR disclosures.
AVAILABLE WITH PRO
Historical match detail
This research surface is included with a Pro plan when paywall enforcement is enabled. No urgency — the desk remains usable without it.
Disclosed filings and registers — not inferred
H&M Group June–August sales development below plan; full-year margin outlook revised
Annual report filed (fixture): H & M Hennes & Mauritz AB
REPORT SUMMARY · neutral
The evidence records that H & M Hennes & Mauritz AB filed an annual report for the reporting period ending 31 December 2025. The supplied extract contains Bolagsverket digital annual-report metadata only and does not provide results, outlook, or capital actions.
Board · management · open first, ended tagged. PDMR related parties omitted.
Management
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Named by the issuer or a sourced headline — never invented.
28 JanEarnings
Full-year report (1 Dec 2025 – 30 Nov 2026)
Issuer IR financial calendars
Open source →24 MarEarnings
Three-month report (1 Dec 2026 – 28 Feb 2027)
Issuer IR financial calendars
Open source →5 MayBolagsstämma
Annual general meeting at 15.00 (CEST), Erling Persson Hall, Aula Medica, Solna
Issuer IR financial calendars
Open source →Evidence-linked synthesis — every claim cites a source
Devil’s-advocate readings produced with this brief — disclosed activity only, not a recommendation.
Disclosed activity
The disclosed short-book aggregate is a sufficiently broad measure of H&M's current short positioning.Unsupported inference
1 sourcesingle source
Unsupported inferenceDisclosed activity in tension
The source limits the aggregate to significant disclosed net short positions and explicitly states that it is not total free-float short interest, so it cannot represent the full current positioning landscape.Unsupported inference
1 sourcesingle source
Unsupported inferenceDisclosed activity
The snapshot provides a direct read on the last 14 days of short exposure.Unsupported inference
1 sourcesingle source
Unsupported inferenceDisclosed activity in tension
The listed position dates are 2026-03-26, 2026-08-06 and 2026-10-07, so the record does not provide a uniform time series or show whether exposure increased, decreased or closed during the requested window.Unsupported inference
1 sourcesingle source
Unsupported inferenceH&M IR calendar — 2027-01-28. Date taken from the issuer page, not invented.
Reported to FI: buy of 276305 Quantity Hennes & Mauritz AB, H & M ser. B at 168,9737 kr. Nature: open-market.
Reported to FI: buy of 600000 Quantity Hennes & Mauritz AB, H & M ser. B at 166,4098 kr. Nature: open-market.
Reported to FI: buy of 500000 Quantity Hennes & Mauritz AB, H & M ser. B at 165,9597 kr. Nature: open-market.
Reported to FI: buy of 700000 Quantity Hennes & Mauritz AB, H & M ser. B at 162,4128 kr. Nature: open-market.
BlackRock Investment Management (UK) Limited reports net short 0.54% in H & M Hennes & Mauritz AB.
Reported to FI: buy of 500000 Quantity Hennes & Mauritz AB, H & M ser. B at 162,1926 kr. Nature: open-market.
Reported to FI: buy of 600000 Quantity Hennes & Mauritz AB, H & M ser. B at 160,5274 kr. Nature: open-market.
Reported to FI: buy of 1000 Quantity Hennes & Mauritz AB, H & M ser. B at 14.16 EUR. Nature: open-market.
Reported to FI: buy of 600000 Quantity Hennes & Mauritz AB, H & M ser. B at 160,1216 kr. Nature: open-market.
Reported to FI: buy of 700000 Quantity Hennes & Mauritz AB, H & M ser. B at 158,9445 kr. Nature: open-market.
Reported to FI: buy of 3800 Quantity Hennes & Mauritz AB, H & M ser. B at 14.04 EUR. Nature: open-market.
Reported to FI: buy of 1000000 Quantity Hennes & Mauritz AB, H & M ser. B at 159,9018 kr. Nature: open-market.
Chief Financial Officer (CFO)
Chief Operating Officer
Board
Styrelseledamot
Member of the Board of Directors
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 7 evidence records
Detected via 3 evidence records
Detected via 7 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 4 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 5 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 4 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 6 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 6 evidence records
Detected via 4 evidence records
Detected via 4 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 5 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 8 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 7 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 8 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 5 evidence records
Detected via 2 evidence records
Detected via 6 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 4 evidence records
Detected via 3 evidence records
Detected via 3 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 5 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 5 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 3 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 4 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 2 evidence records
Detected via 8 evidence records
Detected via 3 evidence records
Detected via 2 evidence records